Problems And Solutions in SEO Services

Today outsourcing Search Engine Optimization Services is the best practice to get the top position in the search results. But there are some problems faced by SEO services providing companies as well as the clients too. This article is all about the problems that are probably faced by SEO companies and the clients who want to opt for these services.


Accountability for the result

This is the foremost problem in SEO that no expert SEO company takes accountability for the result. Clients have to depend on them at their own risk. What they always say "We have our best team to try." But they never disclose what strategy they are implementing for optimizing your website. So here comes the big question that why a client should pay for them if they are not cooperating for their own work, they are doing for you. SEO is a work of spreading the information but their secrecy and strategy make this risky for SEO services. 

So how an SEO outsourcing company should minimize this client risk and provide the services for which they come?

Solution

Offer Risk cover:-

One of the best methods for the above-mentioned problem is offering clients, risk cover based packages or services. This will help them not only financially but give you an opportunity to attract clients too. An SEO company can make a contract on which they can mention that if a client does not get what he/she expected then a certain percentage of the total cost is charged not complete payment done by the client. Although very few companies will agree to this as this will be an extra burden to them but sharing risk will give the client assurance that the company believes in its methodologies.

Black Hat SEO:-

This is a very famous SEO technique in SEO for optimization of a website as this gives fast results in a very short span of time. This is one another biggest problem for SEO companies because there is money on the line for the top ranking. All SEO companies do Black Hat SEO is a misconception. First of all, let it be clear that a black hat is not an optimization technique rather then it is search engine manipulation. Everyone wants to be at the no. 1 at any cost and this is the reason that there will always be an open market for black hat SEO and spammer unless SEO companies realize.

What is the difference between these two terms and what is good for business and what is not?

Solution

The first thing that we have to understand is that SEO is not a magic stick that will give you result in one day, it is an ongoing process. And the second thing is that SEO companies have to explore the effects of ethical SEO. Also, we suggest you not to trust any SEO services provider company after just seeing their rankings.

It will be beneficial for the client as well as SEO Companies if most of the search engines support each other but currently, they are not friendly with each other. This is the reason why some expert SEO companies moved to black hat. Search engines support Ethical SEO and degrade black hat. That is the reason why Google updates come on a regular basis. Google as well as other search engines do not reveal their algorithms but give you guidelines that you should follow.

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